Launched in May 2017, our website was co-designed with our community to transform the Boroondara online customer experience.
The launch of our site was a key milestone in our Customer Experience Improvement Strategy which is about putting you at the centre of everything we do.
The results below are from 1 January to 31 March 2021.
Number of customers visiting our website
During this quarter, our website had a total of 303,604 visitors. March was our busiest month for website traffic, with 109,820 visitors.
We had an increase of 39,758 (15.07%) visits to the site compared to the same period in 2020.
When customers are visiting our website
As we continue to improve the website, an increasing number of customers are choosing to self-serve on a 24/7 basis. During this quarter, 42.78 per cent of customers visited our website outside of business hours.
How long customers are on our website
This quarter, our customers spent an average of 2 minutes and 10 seconds on our website and viewed an average of 2.34 pages each time they visited.
Pages our customers are visiting
Our top pages this quarter showed that a significant number of customers visited our website to find information about their bins and waste disposal. Our top 10 most visited pages were:
Number of customers accessing our services through eForms
This quarter 20,111 eForms were completed which is a slight decline when compared to the previous quarter (21,861 eForms) and the same period last year (20,784 eForms).
The 'Book a waste collection' form was the top form submitted in Q3 with 3,708 submissions. The 'Report a bin problem' form was the second most utilised form with 1,316 submissions.
We now have more customer-facing forms than in previous years, and we are continually improving our analytics capturing.
Customer satisfaction with our eForms
This quarter, 10,034 customers gave our eForms an average rating of 4.61 out of 5 stars.
Have your say
As part of our digital transformation and ongoing effort to continuously improve our content and services, we encourage customers to send us feedback by completing the form at the bottom of most webpages.
Here are some of the things you told us about the website this quarter. We value your feedback and act on it to improve our website content whenever possible – as you can see from the following examples:
"Your website should cover opening hours on public holidays." (rating: 1 star)
Action taken: We updated the Boroondara Recycling and Waste Centre page to ensure opening hours on public holidays are clear.
"What is SCO for?" (rating: 2 stars)
Action taken: We updated the Amendment C312 – Specific Controls Overlay page to link to the Department of Environment, Land, Water and Planning definition of Specific Controls Overlay.
Thank you for participating in our digital transformation and helping us deliver the online experience you want.
Want to tell us more? We’d love to hear what you think about ongoing improvements to our website. By joining our Website Testing Program you'll be the first to hear about and test new website features and get hands-on opportunities to improve our website.