Event details
In this 90-minute workshop, Philip Derham will explain the 4 main market research approaches to understanding your customers and what motivates them to buy.
The session will include an overview of:
- how to undertake market research
- tips on creating a comprehensive research checklist
- using AI to analyse data (and the potential risks).
There’ll also be a practical activity and a Question and Answer session at the end.
Light catering provided.
Accessibility at this space
Companion Cards and Carers Cards are accepted for this event. If you have one of these cards and would like to book a ticket, please book by calling (03) 9278 4879 or emailing [email protected].
- Accessible car parking
- Accessible drop-off area
- Automatic doors
- Accessible toilets
- Ramps
- Quiet areas
- Wide passageways
- Rest area for assistance animals