Council promotion and branding

If your event is supported by City of Boroondara or you are using council-managed spaces, you must follow these guidelines and expectations related to promotion and branding.

Council support

We may offer event promotion through our website, social media, community newsletters or local media contacts. We may include your event in broader regional or city-wide promotions to further increase visibility.

Council support is typically conditional on meeting certain criteria. Check with us to see if your event qualifies for this support. 

Acknowledgement of Council support

If your event receives funding, in-kind support or resources from us, you must acknowledge this support appropriately in all event marketing materials, including:

• Digital media: Social media posts, email campaigns and event websites should include the City of Boroondara logo and any relevant acknowledgements.
• Printed materials: Flyers, posters and programs should feature the City of Boroondara logo and any required taglines or acknowledgements that we specify.
• Event signage: Signage at the event should acknowledge our contribution. This can be done through logo placement, sponsor banners or specific mentions in your branding materials.

Failure to appropriately acknowledge our support appropriately can lead to compliance issues or the withdrawal of funding.

City of Boroondara logo

• We have guidelines and a style guide on how to display City of Boroondara branding.
• The City of Boroondara logo must not be altered, stretched or used in a way that does not comply with our branding guidelines.
• You'll need to submit all uses of our logo to our review and approval before you go to print or publish. 

Event signage

All the signage at your event must be professional in appearance and compliant with our guidelines. 

Event signage should always:

• clearly communicate key event information, such as schedules, safety instructions and venue layouts and amenities, in a readable and accurate manner.
• be secured properly so it won't become a hazard to pedestrians or vehicles, or blow away in the wind.
• be inclusive and accessible for all attendees
  • Use large, high-contrast fonts that are easy to read at a distance.
  • Write in plain, simple language.
  • Place signs at heights that suit both standing adults and wheelchair users.
  • Add tactile or braille signage where required.
  • Add pictograms or universal symbols to help non-English speakers or those with low literacy.
• be visible at night or in low-light conditions.
• follow our rules on the type and placement of signage. For example, you may need a temporary permit to place some banners in public places.
• be in line aesthetically with event branding and our expectations. For example, you may be required to use specific fonts, colours or logos.