Profile of Boroondara customers

By understanding who lives and works in the local area, businesses can make more informed decisions and choices around how to engage and service their customers to sustain and grow their business.

Boroondara at a glance

The City of Boroondara has a population of 177,446 and includes 25,515 registered local businesses (Australian Bureau of Statistics, 2017).

The City is 10km east of the CBD and easily accessible by all forms of transport, including trams and trains, and major arterial roads.

Boroondara is known for its tree-lined streets, quality housing, recreational facilities, health facilities (including the Royal Talbot Rehabilitation Centre) and a number of small private and public hospitals.

There are also two tertiary institutions, Swinburne University of Technology and the University of Melbourne (Hawthorn Campus), as well as a large number of private and public schools.

Boroondara includes several neighbourhood retail centres and many high quality cafes and restaurants.

Burwood customer
Glenferrie customer
Greythorn customer

Employment and Gross Regional Product

In the financial year ending June 2016, the City of Boroondara:

  • reported a Gross Regional Product of $12.33 billion
  • was the location for 78,791 jobs
  • included 93,809 employed residents.

(Source: Economy.id, City of Boroondara Economic Profile)

Key industries

The City’s largest industry in 2016 was Professional, Scientific and Technical Services, with 12,147 jobs. Other key industries include Health Care and Social Assistance (11,295 jobs), Education and Training (10,651 jobs) and Retail Trade (9,606 jobs).

(Source: Economy.id, City of Boroondara Economic Profile)

More information

For more detailed economic information about our City, see the City of Boroondara Economic Profile

For descriptions of the shopping villages in Boroondara, see shopping villages.

To request further information that may assist you with your business, email  Economic Development or phone 9278 4814.

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