Visual merchandising is a time-tested retail concept that focuses on enhancing the aesthetic appeal of a product or store to attract customers.
The colours you use in your shop windows, the lighting inside your store and the displays that greet customers as they enter all contribute to the customer's experience and leave a lasting impression.
We provide a range of support to help you make the most of visual merchandising to encourage sales.
Visual merchandising workshops
Attract customers throughout the year
As seasons change, so do customers' behaviour and expectations.
Design inviting Christmas windows with our tips on creating window displays.
Visit Kickstart sales after Christmas to learn how to give your shop a fresh look after the festive season.
Avoid a sales downturn in wintery weather with business tips for the colder months.
We provide a free comprehensive handbook to help you build you visual merchandising skillset.
- how to create a welcoming shopfront
- lighting and display techniques
- how to work with image, branding and identity.