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Market research – learn what motivates people to buy

Wed 1 May 2024
6:30 pm 8:00 pm

Council offices
8 Inglesby Road
Camberwell VIC 3124

Cost
$15
Accessible
05/01/2024 6:30 pm 05/01/2024 8:00 pm Market research – learn what motivates people to buy In this 90-minute workshop, Philip Derham will explain the 4 main market research approaches to understanding your customers and what motivates them to buy. The session will include an overview of:how to undertake market researchtips on creating a comprehensive research checklistusing AI to analyse data (and the potential risks). There’ll also be a practical activity and a Question and Answer session at the end.Light catering provided.Accessibility at this spaceCompanion Cards and Carers Cards are accepted for this event. If you have one of these cards and would like to book a ticket, please book by calling (03) 9278 4879 or emailing [email protected] car parkingAccessible drop-off areaAutomatic doorsAccessible toiletsRampsQuiet areasWide passagewaysRest area for assistance animals Council offices 8 Inglesby Road, Camberwell VIC 3124 City of Boroondara [email protected] Australia/Melbourne public

Event details

In this 90-minute workshop, Philip Derham will explain the 4 main market research approaches to understanding your customers and what motivates them to buy. 

The session will include an overview of:

  • how to undertake market research
  • tips on creating a comprehensive research checklist
  • using AI to analyse data (and the potential risks). 

There’ll also be a practical activity and a Question and Answer session at the end.

Light catering provided.

Accessibility at this space

Companion Cards and Carers Cards are accepted for this event. If you have one of these cards and would like to book a ticket, please book by calling (03) 9278 4879 or emailing [email protected].

  • Accessible car parking
  • Accessible drop-off area
  • Automatic doors
  • Accessible toilets
  • Ramps
  • Quiet areas
  • Wide passageways
  • Rest area for assistance animals
Contact
Nickie Wainwright