Businesses in Boroondara, you told us, we listened.
Throughout 2017 and 2018, the City of Boroondara’s Economic Development Department researched and gathered feedback from over 1,000 businesses participating in Council’s regular business programs and events to determine the key issues of importance to businesses.
Here are the top 10 issues and areas with which you told us you need assistance.
1. Sales and marketing
2. Business development and growth
3. IT/online and digital marketing
4. Funding and grants
5. Start-up advice
6. Financial management
7. Networking / mentoring
8. Business planning
9. Business operations
Business Needs and Issues survey
We also undertook a Business Needs and Issues online survey between 14 June and 1 July 2018 and received a total of 26 responses.
The survey tapped into businesses which may not necessarily use our services, to receive feedback on key needs and issues impacting their business.
A number of businesses also engaged with an Economic Development Officer to discuss their individual needs.
Here are the top seven needs with which businesses said were looking for help.
|Social marketing (9%)||
|Financial management (9%)||
|Car parking (7%)||
What your feedback showed us
Many of the current service offerings provided by the Economic Development department detailed below align with your business needs and issues, so we will continue to provide these services:
Sales and marketing
- online profile of Boroondara customers in key neighbourhoods
- sales and marketing themed business workshops.
Business development and growth
- business development workshops
- free statistical marketing and economic data on Council’s website.
IT/online and digital marketing
- business-themed events including Facebook, Instagram, LinkedIn, Search Engine Optimisation and Getting the best from your technology.
Funding and grants
- an annual Small Business Sparks Grant program
- a page in the For business section of the Council website with information on State and Federal grants and funding.
- opportunities to network with other like-minded local business owners via bi-monthly Super Networking and bi-monthly Express Networking sessions
- a free one-on-one business mentoring service.
- business workshops delivered by the Australian Taxation Office and Business Victoria
- links in the For business section of the Council website to relevant information, tools, templates and legislation
- free access via Council’s website to social, demographic and economic data for the local area
- business planning workshops.
- links in the For business section of the Council website to information on starting a business
- contact facilitation with relevant Council departments and industry support groups.
- on-call advice and support through the Economic Development department
- support for home-based businesses.
You told us you want some new offerings
The Economic Development department has taken a proactive approach to the feedback, and where gaps have been identified to date, topics to address these gaps have already been introduced. In addition to these existing services, moving forward we will:
- commence an outreach program, where we’ll visit businesses within shopping centres with a kit of information on Economic Development programs and services
- incorporate more Business, Marketing, Sales and Planning topics in the 2019 Biz Blasts business events calendar.
We’ll continue to use the research and feedback received to help inform our services over the near future.
- Visit For business for information on our services, advice and programs.
- Stay up to date by subscribing to our Business Boroondara e-newsletter.
- Check out upcoming business training and networking events.
- Keep an eye on grants and funding opportunities for business.
- Give our Economic Development department a call on 9278 4879 or email [email protected],