Last year, with a view to ascertaining what really matters to local businesses, the Economic Development team sought feedback on the type of workshop support businesses wanted from Council to help them flourish.
We surveyed a variety of local businesses, across a range of sectors, and combined that information with the feedback we received at our regular business workshops for the 2017-2018 business year.
High on the list of workshop topics Boroondara based businesses wanted to skill up on were:
- sales and marketing
- business development and growth
- business planning
- social marketing
- financial management.
Armed with this valuable insight into how our 2019 suite of business workshops could be extended to further meet the needs of our business community, we set about planning and refining our program.
Firstly we expanded our networking events, with the addition of Thursday night Express Networking offering an alternative for those unavailable on Tuesdays. We also contacted and secured our business mentoring team for the 2019 year.
We then looked at the topics respondents wanted to know more about, sourced exceptional facilitators and came up with exciting new inclusions.
Business workshops to attend this year
Here are some highlights from our 2019 business training and networking program.
Marketing plans made easy, Wednesday 29 May 2019
If you know your business needs a marketing plan but you don’t have the time or headspace to dedicate to it, join us for a practical session to bring your plan to light.
One-page business plan for successful businesses, Wednesday 12 June 2019
The ABS and ASIC report that a common reason for business failure is lack of planning. If you don’t have a business plan or you’re not sure how to put one together, then this is the workshop for you!
LinkedIn for small business owners, Thursday 13 June 2019
At this practical workshop, Sue Ellson teaches the benefits of LinkedIn for small business owners and freelancers, including techniques you can use to attract your target audience and eliminate tyre kickers.
For more information about upcoming business training and networking events, visit Events for business or call 9278 4081.