Last year, with a view to ascertaining what really matters to local businesses, the Economic Development team sought feedback on the type of workshop support businesses wanted from Council to help them flourish.
We surveyed a variety of local businesses, across a range of sectors, and combined that information with the feedback we received at our regular business workshops for the 2017-2018 business year.
High on the list of workshop topics Boroondara based businesses wanted to skill up on were:
- sales and marketing
- business development and growth
- business planning
- social marketing
- financial management.
Armed with this valuable insight into how our 2019 suite of business workshops could be extended to further meet the needs of our business community, we set about planning and refining our program.
Firstly we expanded our networking events, with the addition of Thursday night Express Networking offering an alternative for those unavailable on Tuesdays. We also contacted and secured our business mentoring team for the 2019 year.
We then looked at the topics respondents wanted to know more about, sourced exceptional facilitators and came up with exciting new inclusions.
Business workshops to attend this year
Here are some highlights from our 2019 business training and networking program.
Facebook Ads: the next step, Wednesday 8 May 2019
In this interactive workshop, Alli Price takes you through Ads Manager, different types of ads, ad strategy, setting up a Website Clicks ad, considerations for your ad. This workshop is not for beginners.
Research and development tax incentives, Thursday 23 May 2019
In this session we will discuss the R & D Tax Incentive touching on eligible activities, the application process with the department of Industry, Innovation and Science and the taxation considerations and benefits the grant can give companies.
Marketing plans made easy, Wednesday 29 May 2019
If you know your business needs a marketing plan but you don’t have the time or head space to dedicate to it, join us for a practical session to bring your plan to light.
Getting the best from technology, Thursday 30 May 2019
Discover the many simple things your technology can do for you, and that you can do with your technology to make your business and personal life much more organised, connected, informed and (if you have time) entertained.
One-page business plan for successful businesses, Wednesday 12 June 2019
The ABS and ASIC report that a common reason for business failure is lack of planning. If you don’t have a business plan or you’re not sure how to put one together, then this is the workshop for you!
LinkedIn for small business owners, Thursday 13 June 2019
At this practical workshop, Sue Ellson teaches the benefits of LinkedIn for small business owners and freelancers, including techniques you can use to attract your target audience and eliminate tyre kickers.
Early stage investor concessions, Tuesday 18 June 2019
Finding investors is a challenge in any business; even more so for a start-up or early stage company where the business activities may not yet reflect the potential value of that company. In this session we will discuss the requirements to qualify as an early stage innovation company and the benefit this concession can have in attracting your potential investors.
For more information about upcoming business training and networking events, visit Events for business or call 9278 4081.