Tackling ageism together

Friday 1 October is International Day of Older Persons and the first Ageism Awareness Day.

Boroondara is proud to be home to a thriving community of older adults and we recognise the important contribution they make to our community.

We want to celebrate older people as a diverse group, with diverse interests who contribute an enormous amount to our communities, families, organisations and the local economy.

Melbourne’s east has an ageing community and we are committed to tackling ageism. With 6 other councils, we have developed a joint campaign to raise awareness about ageism, challenge stereotypes of what it is to be older, and encourage people to speak up and take action.

How to get involved

There are many ways you can get involved and learn more:

What is ageism?

Ageism is stereotyping, discrimination and mistreatment based solely on a person’s age. When directed towards older people, it comes from negative attitudes and beliefs about what it means to be older.

Ageism exists when someone is thought to be ‘too old’ for something, like a job or promotion. Essentially, ageism is a lack of respect for older people. It affects the confidence, quality of life, job prospects, health and self-esteem of many older people in our community. At its extreme, ageism contributes to elder abuse.

For more information about ageism, watch this short video – Imagine a world without ageism from the EveryAGE Counts campaign (narrated by Bryan Brown). Or you can check out this great TED talk Let’s end ageism by Aston Applewhite.