We're always looking for ways to deliver the best community outcomes, whether it's through projects, services or land and assets. 

Our research identified that Serpells Lane in Hawthorn could be doing much more to benefit the Boroondara community.

As identified in the Glenferrie Structure Plan (2011) and shared in the Council report (25 July 2022), the land is currently underused.

Data shows that the car park there doesn't cater for local shoppers and the use of the land does not provide any meaningful contribution to the Glenferrie shopping precinct. Instead, it is overwhelmingly used as free university overflow parking. 

But this well-placed pocket of Council-owned land has massive potential.

We're looking to make the most of this unloved, under-used urban space by rezoning it. Applying the appropriate zone unlocks the land's value – for local community benefit.

Our research-based insights suggest the land can serve a better purpose if it is redeveloped. Rezoning the land will achieve the most appropriate zone to support the right development outcome once the land is sold. 

We can ensure the redevelopment will be high-quality and will positively contribute to the Glenferrie activity centre through our role as the planning authority for the area. All proposed developments must adhere to our strategic guidelines and comply with our planning requirements. 

If we're smart now, we can convert dead space into local and community-wide benefits – through redevelopment and reinvesting funds generated. 

Overview of possible stages 

Council will consult the local and wider community at every stage in this project.  

Stage Your involvement
Rezone land Public exhibition is open until Monday 24 October 2022: Amendment C385boro – Rezoning Serpells Lane carpark
Propose sale of land Consult community through Engage Boroondara survey
Development proposal for land Public feedback at Council meeting
Sale funding allocation Collaborate with community on possible benefits of this additional funding, aligned to draft Glenferrie Place Plan.

For more information on the proposed changes, visit our Rezoning Serpells Lane car park page.