Do you run a small business? If so, you’d know more than anyone how tough it is to set yourself up and keep your head above water.
We want to encourage our local business owners to learn, grow and thrive in what can be a tough environment.
Boroondara needs to have strong local services and shops, so residents can get help, services, and products from the people who know the area and its people.
To do this, we’ve set up the Business Boroondara program to support our local networks. You can join Business Boroondara to build relationships with other businesses, share your skills, your services, and also your products to make sure we’re all helping each other to be our best.
Business Boroondara also facilitates specialist workshops that offer the chance to learn ways to market your product, develop your business skills and operate successfully.
There are dozens of events scheduled across the year ranging from how to prepare your business plan, how to use LinkedIn, finding grants and funding support and also information from the ATO about tax and your business.
We want to help you to establish and grow your business. After all - you’re putting your heart and soul into it!
Our workshops have proven to be very helpful to business owners who might need a steer in the right direction.
Events for business
Ride-sourcing and tax
6.30pm, Wednesday 24 July 2019
Facebook marketing for business
6.30pm, Wednesday 14 August 2019
Search engine optimisation
6.30pm, Thursday 29 August 2019
6pm, Thursday 5 September 2019
A word from the experts
Lynette Coulston is the owner of iTandCoffee, which offers a wide range of technology courses so people have the tools to understand and handle technology, be it a mobile phone, iPad, computer, or the programs that come with them. Lynette has been coming to Council workshops since 2012, and now she’s even one of our presenters, sharing how our business workshops have helped her.
Lynette said she first joined a course about digital marketing and search engine optimisation.
"This course was such a great kick-start for my confidence with using a website. It was great value for money", Lynette said.
Lynette also attended courses about how to use Instagram and Facebook for business, skills that are critical to making a mark and attracting new customers.
“You might have a great product, but if nobody knows about it, how will you get it out there?” she said. The workshops are always well attended, with a few regulars creating their own splinter network to support each other.
Join a Council workshop, they’re amazing! It’s a fantastic way to get your business started.
“I always learn something at the workshops even if I go more than once.” Lynette said.
“A lot of people love the Instagram and Facebook for Business workshops because it really opens their eyes to what’s possible.
“The workshops help business owners build confidence and see pathways for local and online marketing and customer engagement that they may not have previously considered.”
Vicki Doufas is the founder of StyleColab, a personal and image styling business based in Balwyn North.
StyleColab launched early this year to help people of all ages find a style which is compatible with their shape, budget and lifestyle, and build the confidence to achieve personal and professional aspirations.
A long-time resident of Boroondara, Vicki reached out to Business Boroondara for opportunities to increase connections and build support for her business.
Vicki said Business Boroondara has made her feel welcome and the range of services has been beneficial for her and her business with the workshops also designed to provide networking opportunities.
“Attending these workshops has not only been beneficial from a learning and refresher perspective, it has been a great networking experience,” Vicki said.
“As a small business owner, you have to wear so many hats, with so much to think about and do and never enough time.
“For many businesses there are limited funds and the opportunity to connect with other people who can offer complementary services, support and recommend each other, share stories and discuss challenges, is really beneficial,” she said.
Council’s Economic Development Department is available to support business owners during all life cycles of their business by providing advice and a range of helpful resources. The Council’s kind words of support and encouragement for me and my business, means a lot to me,” Vicki said.
“Their personality and enthusiasm is contagious!”
It was wonderful to connect with other like-minded people, experience enriched learning opportunities and promote my business.